Privacy Policy

Last Updated: January 2026

7Lions.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at 7lions.co.uk (the "Site").

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and contact information when you voluntarily submit it through forms or inquiries.
• Technical Data: IP address, browser type, operating system, and device identifiers.
• Usage Data: Pages visited, time spent on pages, links clicked, and referring/exit pages.
• Cookies: Information stored via cookies and similar tracking technologies.

We do not collect sensitive personal data (such as financial information or gambling activity) directly, though third-party casino partners may do so independently.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and understanding visitor behaviour to improve the Site's functionality and user experience.
• Affiliate tracking to monitor referrals and commissions from casino partners.
• Site improvement, maintenance, and troubleshooting.
• Responding to your inquiries and providing customer support.
• Compliance with legal obligations and fraud prevention.

Cookie Policy

Our Site uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for Site functionality (e.g., security, load balancing).
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate/Marketing Cookies: Track referrals and affiliate conversions.
• Third-Party Cookies: Set by partner sites and advertising networks.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality.

Third-Party Links

Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review the privacy policies of any casino or third-party website before providing personal information or engaging in gambling activities.

Third-party partners collect and process your data independently according to their own privacy policies, which may differ from ours.

Your Rights

Under UK GDPR and UK Data Protection Act 2018: You have the right to:

• Access your personal data and receive a copy of information we hold about you.
• Rectify inaccurate or incomplete data.
• Request erasure of your data (the "right to be forgotten").
• Restrict processing of your personal data.
• Object to processing, including for direct marketing purposes.
• Data portability—request your data in a structured, commonly-used format.
• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us at [email protected].

Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Generally:

• Analytics and cookie data are retained for up to 24 months.
• Affiliate tracking data is retained for the duration of the affiliate relationship plus 12 months.
• Inquiry and contact form data are retained for up to 3 years or as needed for customer support.

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wishes to exercise your privacy rights regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: 7lions.co.uk

We will respond to your request within 30 days or as required by applicable law.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any material changes via email or by posting an updated version on our Site.