Affiliate Disclosure

7Lions.co.uk is a participant in affiliate marketing programmes with various online casino operators. When you click on certain links on our website and subsequently open an account or make a deposit at a casino partner, we may earn a commission at no additional cost to you.

How We Make Money

Our revenue is generated through affiliate commissions paid by the casinos we review and recommend. This means:

• We earn a commission when you click an affiliate link and take qualifying action (such as signing up or making a deposit)
• You will never pay extra or incur additional charges because of our affiliate relationships
• Our commission does not affect the price you pay at the casino

Editorial Independence

Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We maintain complete editorial independence and rank casinos based on factors including:

• Game variety and software quality
• Licensing and regulatory compliance
• Bonuses and promotions
• Customer support quality
• Payment options and withdrawal speeds
• User experience and safety

We may recommend casinos we do not have affiliate agreements with, and we may decline to recommend casinos offering affiliate commissions if they do not meet our standards.

Identifying Affiliate Links

Affiliate and sponsored links on 7Lions.co.uk may be identified by:

• The text "Play Now" or "Visit Casino" buttons
• Links within our comparison tables and review sections
• Sponsored casino cards or promotional boxes

All outbound casino links should be considered affiliate links unless explicitly stated otherwise.

Legal Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices in accordance with UK advertising standards.

Your Responsibility

We encourage you to:

• Gamble responsibly and only with money you can afford to lose
• Review each casino's terms and conditions before opening an account
• Check the casino's UK Gambling Commission licence
• Understand bonus terms and wagering requirements
• Use the GamCare helpline (0808 8020 133) if you need gambling support

Last updated: January 2026

If you have questions about this disclosure, please contact us at [email protected].